From automatic quotation generation to the right first AI intervention

Westmoor Precision Engineering Ltd is fictional. This representative example demonstrates the Codance method; it is not presented as commissioned client work.

The initial ambition

Westmoor receives approximately 25–40 requests for quotation each week. Enquiries arrive through a shared inbox, direct email, a website and occasional telephone calls. A typical request may include drawings, CAD files, quantity spreadsheets, material specifications and incomplete or contradictory instructions.

A local automation supplier proposed a discovery phase and prototype costing approximately £12,000. The proposed system would monitor email, extract information and create quotation drafts automatically.

The proposal sounded efficient, but important questions remained unanswered:

  • How would drawing information and revisions be validated?
  • How would conflicting quantities or specifications be handled?
  • How would historic jobs be selected and compared?
  • How would JobFlow MRP interact with the enquiry record?
  • Which engineering and commercial decisions required approval?
  • What would happen when the AI was uncertain, wrong or unavailable?

What the assessment found

The main operational constraint was not simply the time required to calculate a quotation. It was the absence of a consistent intake and control process before estimating began.

Present condition Operational consequence
Enquiries enter through several routes Some may remain unread, unassigned or outside the shared process.
Outlook, Excel, a shared drive and JobFlow hold different parts of the truth Nobody can reliably see ownership, status, missing information or the latest clarification.
Drawing completeness is checked largely from experience Important notes and conflicts may be found late.
Historic estimates and actual costs are inconsistent Automated pricing could reproduce weak assumptions with false confidence.
Two experienced people hold essential knowledge Administration consumes scarce technical attention and creates key-person dependence.

Readiness conclusion

Ready with prerequisites for a limited, human-supervised intake integration. Not ready for autonomous quotation generation.

That conclusion is commercially useful in its own right. It gives Westmoor a reasoned basis to reshape or pause the proposed prototype before spending substantially more.

The correct first intervention

Codance would recommend AI-assisted enquiry intake and estimator preparation. The bounded first stage would:

  1. capture every authorised enquiry and preserve the original evidence;
  2. classify documents and extract candidate facts, visibly marked as unverified;
  3. apply deterministic completeness checks and identify apparent conflicts;
  4. draft an acknowledgement or clarification request for human approval;
  5. retrieve potentially similar historic jobs with supporting evidence;
  6. assemble an estimator review pack and assign it to a named human owner;
  7. record clarification, approval, status and completion events.
Bounded future workflow in which AI classifies and extracts information, deterministic controls validate requirements, and a named person approves consequential outcomes.
A bounded, human-supervised future workflow.

Responsibility and authority

AI may assist

Classify documents; extract candidate quantities and references; detect apparent gaps; draft communications; retrieve similar jobs; summarise evidence.

Deterministic software should

Create controlled records; validate required fields; apply approval thresholds; enforce permissions; log actions; prevent duplicate processing.

People must retain

Drawing interpretation; manufacturing method; labour estimates; technical-risk acceptance; margin and delivery decisions; quotation approval and issue.

Authority rule: AI-generated content remains proposed or unverified until a named person approves it. It may not create a commercial commitment merely because its output appears plausible.

What the £95 Assessment delivered

  • a decision not to commission automatic quotation generation in its current form;
  • a bounded intake and estimator-preparation opportunity;
  • clear source-of-truth, process and access prerequisites;
  • a shadow-mode evaluation followed by a human-approved pilot;
  • preserved engineering and commercial authority;
  • clearer questions and acceptance conditions for the supplier.

Westmoor could act on this decision without buying anything further from Codance.

What the £295 Blueprint would add

Assessment Blueprint
Determines whether, where and why to proceed. Defines how the selected integration should operate.
Identifies readiness, risks, prerequisites and the best first opportunity. Defines future workflow, information, responsibilities, approval, systems, failure, stages and acceptance.
Ends with an independent next-action decision. Creates a basis for internal approval, supplier quotation and controlled prototype planning.

Illustrative pilot acceptance conditions would include:

  • no loss or alteration of original customer evidence;
  • tested classification and extraction on a representative set;
  • mandatory escalation of required-field conflicts;
  • no unauthorised customer communication or commercial commitment;
  • acceptable human correction burden;
  • complete audit history for every pilot enquiry;
  • safe manual continuation when the AI service is unavailable.

The result

A smaller, safer first integration; clearer supplier expectations; protected human authority; and a path that creates useful operational data before attempting higher-consequence automation.

Continue reading

The complete fictional Westmoor AI Workflow Readiness Assessment shows the scope, evidence, current workflow, information analysis, decisions, readiness ratings, prerequisites, risks and recommended route a client would actually receive.